All of this results in more sales which comes from an increase in conversion rate, visitor return rate, and average order size. It can also help strengthen your brand’s credibility and reliability. Displaying reviews on your website gives potential customers more confidence in their purchasing decisions and reduces doubts, leading to a higher conversion rate. On average, reviews produce an 18% uplift in salesĬustomers are more likely to purchase from a website that has customer reviews than a website that doesn’t. If it seems spammy or paid for, it’s likely to have the opposite effect and turn customers off. The important thing to remember here is that consumers will trust a review that is both high-quality and authentic. However, with the growing number of people who are *very* online, customer reviews made by strangers now carry as much credibility as a personal recommendation from someone you know. Word-of-mouth has consistently been a critical consideration when it comes to the credibility of a business.

79% of customers put as much weight on customer reviews as they do personal recommendations But how exactly do they influence purchasing decisions? Here are 3 ways: 1. Needless to say, reviews are very important. And 92% of consumers hesitate to make a purchase when there are no customer reviews. In fact, according to their data, 97% of participants said customer reviews factor into their buying decisions. Consumers are interested in learning about the experiences and problems customers have had, how you’ve responded to complaints, consensus on whether or not the product or service lived up to your claims, and so on. In research conducted by Dixa this year, 93% of customers will read online reviews before making a purchase, with 47% spreading the word about a positive experience and a striking 95% shouting from the rooftops about a negative experience.Īnd research published by G2 notes that consumers not only want to see reviews on your products and services, but they also look for the nitty-gritty details in your customer reviews. You could even say they play a starring role in the customer journey.īut if you’re wondering just how much influence customer reviews have over purchase decisions, then take note:

Word build online reviews